The current challenges affecting the hospitality industry and how it's affecting devour studio
Hi everyone! Well what a fun time we've had since the pandemic hit us! It feels like every time we get back on our feet, we get knocked down again... and this is certainly the case for the hospitality industry and for media production.
As you probably know, the hospitality industry is currently facing a wide range of challenges. Staffing and budget problems, the energy crisis, and rising food and drink costs due to Brexit are all making it tough for businesses to stay afloat.
One of the biggest issues facing the industry right now is staffing. With so many hospitality workers leaving the industry due to the pandemic, there's a serious shortage of qualified professionals. This leaves businesses struggling to keep up with customer demand, and it's also driving up labour costs, making it more expensive to run a business.
To make matters worse, many hospitality businesses are also facing budget problems. The pandemic has caused a significant drop in revenue, which means they have to find ways to save money while still providing the same level of service. The energy crisis is adding to this financial pressure, with hotels and restaurants facing higher energy bills and overheads. And as if all that wasn't enough, food and drink costs are also on the rise due to Brexit, which is putting even more pressure on businesses to keep their margins intact.
Thursday 18th May 2023
So how has this affected devour studio? And how do we move forward?
As a media production company that specialises in creating customised marketing tools and campaigns that help our clients reach their target audience and drive revenue, we're feeling the impact of these challenges too, as we're finding that many hospitality businesses are viewing our services as a luxury they can't currently afford, especially if they're struggling to make ends meet.
This has forced us to rethink our approach and we're working hard to develop cost-effective solutions that will help businesses improve their online presence, attract new customers, and maintain their existing customer base without breaking the bank.
Ultimately, we believe that effective marketing is more important now than ever before. With so many businesses struggling to stay afloat, a strong marketing strategy can mean the difference between success and failure. That's why we're committed to finding new and innovative ways to help our clients succeed, no matter what challenges come their way.
So if you're struggling right now, just know that we're here and ready to help you weather the storm!
All the best,
glyn